http://www.simplewallsoftware.com Simple Yet Elegant Firewall Thu, 15 Jul 2010 19:05:09 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.simplewallsoftware.com/product-updates/what-is-lead-nurturing/#comment-3 margesh Thu, 15 Jul 2010 19:05:09 +0000 http://www.simplewallsoftware.com/?p=31#comment-3 A common perception that our sales team comes across while talking to marketing managers at relatively smaller companies is “we are too small for marketing automation technology or implementing a lead nurturing program”. It’s not always easy to break that perception even though a solution like Nurture is just as ideally suited to a small business or startup with a few leads as a bigger company. It’s not uncommon to hear thoughts like “we would love to setup a lead nurturing program of our own some day but we just have about 150 inbound leads in a year” or ” we are a small company and don’t have the budget to invest in something like marketing automation technology as yet so we’ll stick to email for now”. If you are one of those companies that haven’t considered setting up a lead nurturing program for your leads because you thought you were too small for it’I hate to break it to you but lead nurturing is not exclusively for the big guys. A common perception that our sales team comes across while talking to marketing managers at relatively smaller companies is “we are too small for marketing automation technology or implementing a lead nurturing program”. It’s not always easy to break that perception even though a solution like Nurture is just as ideally suited to a small business or startup with a few leads as a bigger company. It’s not uncommon to hear thoughts like “we would love to setup a lead nurturing program of our own some day but we just have about 150 inbound leads in a year” or ” we are a small company and don’t have the budget to invest in something like marketing automation technology as yet so we’ll stick to email for now”. If you are one of those companies that haven’t considered setting up a lead nurturing program for your leads because you thought you were too small for it’I hate to break it to you but lead nurturing is not exclusively for the big guys.

]]> http://www.simplewallsoftware.com/product-updates/what-is-lead-nurturing/#comment-2 margesh Thu, 15 Jul 2010 19:04:54 +0000 http://www.simplewallsoftware.com/?p=31#comment-2 Sure, a large company with tens of thousands of leads from various sources needs some form of marketing automation to help them identify which ones are ready to be engaged but the beauty of what lead nurturing technology is capable of happens at the individual lead level and not just what it can do if you can feed in a huge list of leads. As a one man marketing and sales team of a startup, armed with a list of 200 target accounts and 400 decision makers can lead nurturing technology help? Ofcourse it can. For example, if emails were sent out to all these 200 contacts, it would still be possible to track how they respond to the emails and study their level of interest. Personalized emails can be sent to individuals and tracked too. Knowing interest levels and open times can go a long way in indicating when to pick up the phone and get in touch with a prospect or even when not to connect with them till they are ready. It’s a great way not just to keep connecting with prospects who are not at the buying stage of the cycle but also to help sell smarter with more insight to the ones who are ready. Sure, a large company with tens of thousands of leads from various sources needs some form of marketing automation to help them identify which ones are ready to be engaged but the beauty of what lead nurturing technology is capable of happens at the individual lead level and not just what it can do if you can feed in a huge list of leads. As a one man marketing and sales team of a startup, armed with a list of 200 target accounts and 400 decision makers can lead nurturing technology help? Ofcourse it can. For example, if emails were sent out to all these 200 contacts, it would still be possible to track how they respond to the emails and study their level of interest. Personalized emails can be sent to individuals and tracked too. Knowing interest levels and open times can go a long way in indicating when to pick up the phone and get in touch with a prospect or even when not to connect with them till they are ready. It’s a great way not just to keep connecting with prospects who are not at the buying stage of the cycle but also to help sell smarter with more insight to the ones who are ready.

]]> http://www.simplewallsoftware.com/product-updates/hello-world/#comment-1 Mr WordPress Thu, 15 Jul 2010 07:09:39 +0000 http://www.simplewallsoftware.com/?p=1#comment-1 Hi, this is a comment.<br />To delete a comment, just log in and view the post's comments. There you will have the option to edit or delete them. Hi, this is a comment.
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